– KISS: the golden rule of Keep It Short and Simple really does apply. Keep your sentences short, your grammar simple. Not only is this more powerful than long rambling prose, but you’re more likely hold your audience’s attention – and be able to actually remember what you’re trying to say!
– Rule of 3: another golden rule. The human brain responds magically to things that come in threes. Whether it’s a list of adjectives, a joke, or your main points, it’s most effective if you keep it to this structure.
– Imagery: Metaphors, similes and description will help an audience to understand you, and keep them entertained.
– Pronouns: Use “we” to create a sense of unity, “them” for a common enemy, “you” if you’re reaching out to your audience, and “I” / “me” if you want to take control.
– Poetry: Repetition, rhyme and alliteration are sound effects, used by poets and orators alike. They make a speech much more memorable. Remember to also structure pauses and parentheses into a speech. This will vary the flow of sound, helping you to hold your audience’s attention.
– Jokes: Humour is powerful. Use it to perk up a sleepy audience, as well as a rhetorical tool. Laughter is based on people having common, shared assumptions – and can therefore be used to persuade.
– Key words: “Every”, “improved”, “natural”, “pure”, “tested’ and “recommended” will, according to some surveys, press the right buttons and get a positive response from your listeners.
King George the V! had difficulty speaking. An Australian helped him to overcome his nerves and embarrassment so that he could speak clearly and confidently to the people of England during the 2nd World War.
An amazing 10 year boy is the Key Note Speaker before 20,000 teachers!!!